Here’s some more from the Fairlie Agency‘s (@kaponetwo) Thursday night seminar, The Toronto Blog Stars: The Guide to Social Media Success.
This is what she talked about:
- Building relationships
(seek out people who like the same things you do and who will encourage you, volunteer for things you believe in, have fun and network both online and IRL!) *IRL = In Real Life
- Tools of engagement
(there are so many things the internet can do for you- take advantage of tools like your RSS, Twitter, Facebook, and 12seconds TV)
“It’s like the internet’s employee of the year!” – Casie Stewart
- How I turned blogging into a job
(Figure out what you want to do, set a goal, go for it, and believe in yourself)
- Dedication and determination
(Commit to your goal!!!)
As Casie says, it’s about “working smart, not working hard.”
Next was Raymi the Minx.
Some of her best tips:
- Blogging is one part journalism (great storytelling) and one part charm school
- Get yourself a digital camera and be your own photojournalist
- Be fearless and blog what you feel – the possibilities are endless
- BE INTERESTING, HAVE PERSONALITY, BE GENUINE
And not only was Raymi’s presentation hysterical, but she gave some great quotes too.
“If you really want to do something do it – Modern Art is ‘I could do that’ but YOU DIDN’T.” – Raymi the Minx
“Haters are the most loyal people ever, they complain that you’re boring but they’ll keep coming back everyday just to make sure you’re still boring.” – Raymi the Minx
“Be interesting – if you have an interesting life, blog about it.” – Raymi the Minx
And last but not least, Sean Ward. His 1-2-3 of social media:
Take what’s unique about you and play it up. Become a character.
- Visual Identity
Your blog’s design should be a visual extension of your style. Think carefully about your fonts, colours, and images. Iconography can be powerful.
- Unique Positioning
Have something going offline that you can use your online presence to build mystique around. Don’t compete- go where what you’re doing is a break from the norm, and win fans that your competition didn’t think about.
“There’s good attention and bad attention, but Google doesn’t know the difference.” – Sean Ward
*Check back later in the week for audio of my interview with @casiestewart.